I was going to make a celebratory video having reached twenty thousand subscribers and the four million views mark, but I was nominated this morning to do what appears to be a wet t-shirt challenge.  Whenever I am expected to do something I don’t particularly want to do, I ask myself a simple question – What would Jean-Luc Picard do?  That is to say, how do I avoid alienating myself from the in-group without ‘adhering to insidious flock conformity’ and maintaining a sense of self integrity?  I don’t think an effective marketing campaign should justify how much money is spent on research or welfare, especially in the richest country in the world.  I was going to take my hat off to all the people who have supported this channel but now I will also blow my top.